Senior Brand Manager, US Brands - Kenwood Winery

Kenwood, CA - Full Time

Position Summary

The senior Brand Manager is responsible for the brand development and execution of the strategy for Kenwood Vineyards & other PRW Brand projects in close collaboration with the Business Development Acceleration Director for PRW USA. The Senior Brand Manager will support the strategy creation and be responsible for driving the development of brand building assets (new packaging’s, new products, and toolkits) and other key projects as assigned. 

Position Dimensions / Roles Reporting to Position / Decision Making Authority:

Position dimensions:

  • This role reports to the Business Development Acceleration Director for PRW USA

Roles reporting to position:

  • N/A  

Key stakeholders
(internal / external):

  • PRUSA commercial & Brand Teams
  • DTC team
  • PRW Kenwood Winemaking and Operations Teams 
  • Various outside agencies and suppliers i.e., packaging agency, research agency

Decision making authority:

  • This position has authority to make decisions in conjunction with the Business Development Acceleration Director for PRW USA as project lead on assigned global initiatives.  

Key Responsibilities

Brand Portfolio Strategy and Management 

  • Support developing and voicing recommendations of the Kenwood brands including all dimensions (ie. Consumer targets, prices, varietals, sub ranges, markets, and channels.) 

NPD Architecture

  • Assist in the recommendation and development of strategic architecture concepts to add to NPD process through collaborating with the Insights and Strategy teams. 
  • Coordinate & lead NPD in conjunction with all internal & external stake holders 
  • Toolkit development 

Marketing projects delivered to targets, on time - release dates, acceptance by markets, sales, distribution targets etc.      

  • Management of A&P investment to budget of specific projects 

Other areas

  • Coordinate PR initiatives in conjunction with Agency and winemaking team
  • Create a strong collaboration with PRUSA wine team by executing agreed WOW
  • Support DTC development 
  • Mumm Napa transition 
  • Other PRW Brands future launches 

Sustainability Management System Compliance

The Company is committed to maintaining the highest level of performance in all aspects of food safety quality, safety, and environmental management. 

As an employee, you will meet our sustainability obligations by:

  • Complying with relevant legislation and the Company’s sustainability policies, standards, and procedures.
  • Actively supporting and participating in the Company’s corporate social responsibility initiatives and activities.
  • Treating all people with respect and in accordance with the Company’s equal opportunity and unacceptable behaviour policy.
  • Understanding the importance of responsible drinking and acting in line with our responsible drinking obligations.
  • Behaving in a manner that does not put the safety and integrity of you, others, the environment, or the company at risk.
  • Actively participating in sustainability training and initiatives.
  • Actively participating in rehabilitation processes designed to return you to normal work duties.
  • Reporting concerns to your manager in respect to any practices that could impact on people, product, or the company’s reputation.

Skills / Qualifications / Experience:
 

Essential:

Desirable:

  • Tertiary qualifications in marketing, commerce, or business management
  • Significant brand management or marketing experience
  • Proven strategic, analytical, and creative abilities
  • Excellent communication and presentation skills
  • Strong interpersonal skills
  • Well organised and able to work autonomously – can handle competing priorities and meet deadlines
  • Shows initiative
  • Proficiency in Microsoft Windows and Microsoft Office 
  • High level of self-motivation, energy, and a bias for action
  • Professional outlook and demeanour 
  • Experience in Direct-to-consumer channels 
  • Good commercial acumen
  • Wine or Alcoholic beverages industry experience

 

 

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